...Until we develop peer-to-peer currencies or come up with some other idea, we must pit the corporations who would exploit us against one another. By surrendering to just one publicly held company—no matter how little evil it says it wants to do—we doom ourselves to working for free.
Doug Rushkoff is right about this: Google is on its way to being the gatekeeper to the Internet - which should be the province of no single company. If Murdoch and Microsoft can shake things up by trying to route around Google, that's a good thing. I admire Google's products and use them every day - indeed my small consulting company essentially "runs on Google" - but I think some competition and some new models are crucial.