WiFi in the Sky

I notice that JetBlue has introduced free WiFi access in its JFK and Long Beach terminals, another nice touch from the country's best airline. I'm in Pasadena on a short turn-around business trip, taking the red-eye back tonight. But I'm dreading it a bit less because of the generally humane way that JetBlue treats its customers, compared to the rest of the airlines. Coming in last night, was able to watch the excellent Cubs-Giants game on the seatback TV. (Fred blogged on this last week). Anyway, I'm waiting for the first WiFi in the sky breakthrough. I know Tenzing, a company based in Seattle, is rolling out an air-ground email system - will be interesting to see how far the struggling airline industry goes to satisfy customers and what branding leaders like JetBlue will do to keep their loyal following.